Emerging

Blog

3 ways to use Tumblr to promote content and grow your audience

Tumblr is like a super-sized Twitter - which means it's a great channel for promoting content, engaging an audience and driving Web traffic. Here are three ways publishers are leveraging the micro-blogging platform. Full Story

by Rob O'Regan

October 19, 2011

• Tumblr
• Social Media
• Content Strategy

Blog

Social newsletters: Fertile ground for publishers?

Xydo launches Xydo Brief, an extension of its social news service that delivers personalized content via email. It’s the latest example of innovation in the social news space – an area ripe with opportunity for media companies. Full Story

by Rob O'Regan

August 24, 2011

• Social Media
• Emerging
• Email

Blog

Will Google+ add up for media sites?

Just as Facebook provided a platform for building communities and promoting content, Google’s recently announced Google+ platform holds promise for publishers looking to extend their reach and engagement using social media. Full Story

by Rob O'Regan

July 11, 2011

• Social Media
• Content Strategy
• Community

article

BestVendor raises $600k for Yelp-like B2B buyers' guide

BestVendor aims to help smaller businesses that don’t have access to procurement offices or Gartner subscriptions make faster, smarter purchasing decisions. The B2B social recommendation directory developer has closed $600k in seed funding, led by SoftBank Capital and Lerer Ventures in addition to Silicon Valley super-angels SVAngel and Peter Thiel. Full Story

by Prescott Shibles

June 21, 2011

• Social Media
• Emerging

Blog

Reinventing the article with Storify

Storify has been one the more exciting new journalism tools of the year. Co-founders Xavier Damman and Burt Herman explain how media companies are using — or could be using — the platform to tell stories in new ways. Full Story

by Ellie Behling

June 20, 2011

• Social Media
• User generated content
• Content Strategy

Blog

How media organizations can use XYDO, the latest social news site

XYDO is the latest social news aggregation service, aiming to prioritize news based on a user's social networks. Here's how media organizations can use it to monitor and market content. Full Story

by Ellie Behling

May 4, 2011

• Social Media
• Emerging
• Tools

Blog

4 things publishers can learn from Ranker

Ranker is a cross between a Q&A platform and a social site. How has the start-up built its increasingly large audience? Here are four things Ranker does well that hold lessons for any publisher. Full Story

by Ron Mwangaguhunga

April 5, 2011

• User generated content
• Emerging
• Community

Blog

What are publishers to make of Google +1?

Google's new +1 tool, which adds a social component to search, strengthens the argument that marketing through recommendations is the way of the future. Full Story

by Ron Mwangaguhunga

April 1, 2011

• Web Analytics
• SEO/SEM
• Emerging

article

Philly.com uses Badgeville to reward content engagement

Game-ification of content is here. The Badgeville platform allows publishers such as Philly.com to reward and monitor engagement. Full Story

by Ellie Behling

February 18, 2011

• Web Analytics
• Social Media
• Tactics

Blog

Glamour.com, Tumblr embrace fashion bloggers

Glamour.com will leverage the brands (and posts) of 17 personal-style bloggers from around the world for its new Young and Posh Blogger Network. Tumblr is also sending 20+ bloggers to Fashion Week. Full Story

by Ron Mwangaguhunga

February 3, 2011

• Emerging
• Content Strategy
• Community