Engagement

Blog

4 key elements of a digital media business

What can traditional publishers learn from pure play digital and social media companies? Plenty. Brands such as Vox Media, Reddit and LinkedIn are building digital business models that combine content, community and technology in new ways. As these models take hold, they should should inspire traditional publishers that are willing to embrace and experiment with new ways of doing business. Full Story

by Rob O'Regan

Blog

Taking stock of social media

Measuring the impact of social media remains elusive. While there's no magic formula, there's still value in the information media companies are collecting about how their audiences use social media. What we're learning is that success may be driven less by content and more by contests, commerce and games. Full Story

by Rob O'Regan

Blog

Reddit's Erik Martin talks bans, traffic-driving best practices

Reddit is more than a social media traffic generator; it's a community whose feedback can be more valuable than the pageviews it generates. The bans of The Atlantic and Businessweek demonstrate how pageview journalism may be causing some magazines and newspapers to employ "black-hat" social media practices to gain pageviews while losing social media credibility. Full Story

by Prescott Shibles

Blog

8 social marketing software packages

A Facebook Page requires a commitment to consistent content updates, engagement, and audience development—all of which take time and resources. One solution is to license a suite of enterprise software applications that streamline social marketing efforts on Facebook, Twitter, and other social media platforms. Here are 8 options. Full Story

by Naomi Shibles

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