Publishers are collecting plenty of data, but many are not using it strategically to grow their business. A new tool from Perfect Market taps into Facebook’s Open Graph to help publishers reach new audiences with relevant content.
Tracking how your audience is engaging with your content and brand across digital channels is becoming increasingly important. Here are three ways vendors and publishers are addressing the challenge. Full Story
What can traditional publishers learn from pure play digital and social media companies? Plenty. Brands such as Vox Media, Reddit and LinkedIn are building digital business models that combine content, community and technology in new ways. As these models take hold, they should should inspire traditional publishers that are willing to embrace and experiment with new ways of doing business.
Measuring the impact of social media remains elusive. While there's no magic formula, there's still value in the information media companies are collecting about how their audiences use social media. What we're learning is that success may be driven less by content and more by contests, commerce and games. Full Story
A 'like' or 'follow' says more about the consumer than it does about the business. Publishers and other companies need to deliver social experiences that reflect the value their brand brings to a person’s life.
Reddit is more than a social media traffic generator; it's a community whose feedback can be more valuable than the pageviews it generates. The bans of The Atlantic and Businessweek demonstrate how pageview journalism may be causing some magazines and newspapers to employ "black-hat" social media practices to gain pageviews while losing social media credibility. Full Story
Hearst sees positive engagement results across its magazine brand pages post-Timeline. But there's plenty of untapped opportunity with Facebook's new interface. What can publishers be doing better to improve the Timeline experience?
A Facebook Page requires a commitment to consistent content updates, engagement, and audience development—all of which take time and resources. One solution is to license a suite of enterprise software applications that streamline social marketing efforts on Facebook, Twitter, and other social media platforms. Here are 8 options. Full Story
Conveying understanding and meaning about a complex topic is often done more effectively through visuals instead of just text. But in the world of instant gratification, that meaning can often be lost. Panelists at SXSW discuss. Full Story
Do publishers measure what matters for digital? Unfortunately, few publishers put a monetary value on their audience members or develop strategies to build and reward loyalty that yields profits. Full Story