Engagement

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Should you publish on Pinterest?

Pinterest is a 'virtual pinboard' that lets brands and individual users share articles and photos around a particular topic. It's a natural extension for lifestyle and other enthusiast brands looking for new ways to connect with their audiences. Full Story

by Rob O'Regan

January 19, 2012

• Social Media
• User generated content
• Content Strategy

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Keyword: Optimization

As the economy remains tight, publishers will continue to seek new ways to drive revenue from existing channels – and new programs that better serve clients. Making better use of data and optimization technologies is the key to both, says Arden’s Wallace Ryland. Full Story

by Wallace Ryland

January 4, 2012

• Platforms
• Yield management
• SEO/SEM

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Google+ Pages: More engaging than Facebook?

When Google finally opened up Google+ to businesses and brands, publishers gained yet another channel to promote their content and drive digital traffic. Early returns indicate that Google+ could also deliver some highly engaged users. Full Story

by Rob O'Regan

November 9, 2011

• Social Media
• Engagement
• Tools

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Yahoo and ABC: Why media companies launch content partnerships

Yahoo and ABC News are partnering to take on CNN and other online news portals like The Huffington Post and The Daily Beast. Combining strong content with incredible reach is a win-win strategy for advertisers and content companies alike and should be looked at as a model for niche publishers as well. Full Story

by Prescott Shibles

October 4, 2011

• Content aggregation
• Engagement
• Partnerships

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Advice for niche publishers: social, mobile, metrics

At the Niche Digital Conference in Chicago, publishers received plenty of advice about building audiences, finding new sources of revenue, and getting more out of their digital efforts. Here's a recap, curated from Twitter through Storify. Full Story

by Rob O'Regan

September 28, 2011

• Engagement
• Metrics
• Mobile

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Facebook advertising: Women have higher CTRs, young people more likely to 'Like'

A study from SocialCode reveals differences in how different demographics click on Facebook ads. The results could help media brands better optimize their advertising. Full Story

by Amanda Lucci

August 31, 2011

• Web Analytics
• Advertising
• Targeting

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UPDATED: Research on content referrals shows less social engagement, more social curation

Outbrain's latest research on content discovery and engagement provides additional insight into why readers are engaging (or not engaging) with the content they consume. Among the key findings: the majority of referrals to content pages comes from content sites, and Twitter refers more traffic than Facebook. Full Story

by Amanda Lucci

August 10, 2011

• Social Media
• Twitter
• Curation

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Tablet advertising: Which metrics matter?

Are media buyers and media companies on the same page when it comes to measuring the effectiveness of tablet advertising? The new platform requires new ways of thinking about metrics. Full Story

by Ellie Behling

July 20, 2011

• Tablet Publishing
• Advertising
• Engagement

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AddThis tracks real-time content sharing

Clearspring adds new functionality to its content platform for tracking a simple yet under-reported method of sharing: copying and pasting a link from the browser. The company says publishers see 5 to 10 times more "share" traffic when accounting for this form of sharing. Full Story

by Ellie Behling

June 9, 2011

• Web Analytics
• Engagement
• Tools

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Social traffic drives the least engagement

Social media might be a growing source of traffic for many content providers ― but it doesn't deliver the most engaged readers, according to a new study by Outbrain. Full Story

by Ellie Behling

April 15, 2011

• Web Analytics
• Social Media
• Engagement