Pinterest is a 'virtual pinboard' that lets brands and individual users share articles and photos around a particular topic. It's a natural extension for lifestyle and other enthusiast brands looking for new ways to connect with their audiences.
As the economy remains tight, publishers will continue to seek new ways to drive revenue from existing channels – and new programs that better serve clients. Making better use of data and optimization technologies is the key to both, says Arden’s Wallace Ryland.
When Google finally opened up Google+ to businesses and brands, publishers gained yet another channel to promote their content and drive digital traffic. Early returns indicate that Google+ could also deliver some highly engaged users. Full Story
Yahoo and ABC News are partnering to take on CNN and other online news portals like The Huffington Post and The Daily Beast. Combining strong content with incredible reach is a win-win strategy for advertisers and content companies alike and should be looked at as a model for niche publishers as well. Full Story
At the Niche Digital Conference in Chicago, publishers received plenty of advice about building audiences, finding new sources of revenue, and getting more out of their digital efforts. Here's a recap, curated from Twitter through Storify. Full Story
Outbrain's latest research on content discovery and engagement provides additional insight into why readers are engaging (or not engaging) with the content they consume. Among the key findings: the majority of referrals to content pages comes from content sites, and Twitter refers more traffic than Facebook. Full Story
Clearspring adds new functionality to its content platform for tracking a simple yet under-reported method of sharing: copying and pasting a link from the browser. The company says publishers see 5 to 10 times more "share" traffic when accounting for this form of sharing. Full Story