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Using data to drive Facebook referrals

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As digital subscription models take hold, the focu...

E-Book

Reinventing Revenue: How publishers are changing the game

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4 key elements of a digital media business

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Using data to grow out of that awkward print-to-di...

Facebook

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Profiting from social media audience development

eMedia Vitals digs into Facebook data to unearth several highly effective social media tactics for increasing social media reach while also driving revenue. Unsurprisingly, Meredith again demonstrates social media savvy, with their BHG Live Better / Walmart campaign adding 23,000 new fans in a single day. Full Story

by Prescott Shibles

January 19, 2012

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Social sharing options grow, and grow, and grow

With all the activity around Facebook, Twitter, Google+, LinkedIn, Tumblr and a host of other social media sites, it became increasingly difficult in 2011 for publishers to keep up – or know where to fit in. One thing’s for sure: Publishers can’t just post links anymore; they need to engage with their audience. Full Story

by Rob O'Regan

December 22, 2011

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Better Homes and Gardens: 4 tips for social media success

BHG's early social media efforts have been defined by good content, high consumer engagement and plenty of internal collaboration. A new social media editor will raise the bar further. Full Story

by Rob O'Regan

October 26, 2011

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New Facebook metrics quantify missed opportunity for media

Facebook's new "talking about this" metric is without precedent. TAT refers to likes, shares or comments about a page or app ... not clicks or impressions. It's a measure of a brand's or a piece of content's vitality instead of just audience response. eMedia Vitals collected TAT data on over 50 sites. What we found may shock you. Full Story

by Prescott Shibles

October 13, 2011

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Facebook's cross-functional mandate

One person or group can't "own" your company's Facebook strategy. The most inspired - and successful - approaches require a cross-functional team working together to build a larger and more engaged Facebook community. Here are four key groups that need to collaborate. Full Story

by Rob O'Regan

October 13, 2011

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Do Facebook editions signal the end of the news site?

As publishers move more content to Facebook, what's to become of their own publication websites? We may be witnessing the beginning of a significant shift in Web publishing strategies. Full Story

by Rob O'Regan

September 23, 2011

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What social media's growth means for media

Social media platforms take up an expanding chunk of Americans' time and have a growing impact on purchase decisions. Marketers (and media companies) are paying attention. Full Story

by Ellie Behling

September 13, 2011

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Facebook advertising: Women have higher CTRs, young people more likely to 'Like'

A study from SocialCode reveals differences in how different demographics click on Facebook ads. The results could help media brands better optimize their advertising. Full Story

by Amanda Lucci

August 31, 2011

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What magazines with the most Facebook fans are doing right

Magazines with the most fans are obviously doing something right and other publishers could learn from their strategies. Here's what tactics the top five brands are trying. Full Story

by Amanda Lucci

August 11, 2011