eMedia Vitals digs into Facebook data to unearth several highly effective social media tactics for increasing social media reach while also driving revenue. Unsurprisingly, Meredith again demonstrates social media savvy, with their BHG Live Better / Walmart campaign adding 23,000 new fans in a single day. Full Story
With all the activity around Facebook, Twitter, Google+, LinkedIn, Tumblr and a host of other social media sites, it became increasingly difficult in 2011 for publishers to keep up – or know where to fit in. One thing’s for sure: Publishers can’t just post links anymore; they need to engage with their audience. Full Story
Facebook's new "talking about this" metric is without precedent. TAT refers to likes, shares or comments about a page or app ... not clicks or impressions. It's a measure of a brand's or a piece of content's vitality instead of just audience response. eMedia Vitals collected TAT data on over 50 sites. What we found may shock you. Full Story
One person or group can't "own" your company's Facebook strategy. The most inspired - and successful - approaches require a cross-functional team working together to build a larger and more engaged Facebook community. Here are four key groups that need to collaborate.