Our top 10 posts of 2012 crystallize the year’s major trends for media companies. The big-picture themes were about transition and transformation. The micro-trends involved how publishers are leveraging tools (HTML5), techniques (curation) and social platforms (Pinterest) to attract and retain audiences. Full Story
Digital brands, particularly commerce sites, continue to adopt Pinterest-like designs to showcase image-heavy content. The Pinterest model could serve as a template for magazine publishers branching out into e-commerce and social commerce. Full Story
Pinfluencer is the latest startup to launch an analytics service for tracking Pinterest activity and engagement, with an emphasis on e-commerce drivers. “Pinning is an ROI action,” CEO Sharad Verma says. Full Story
A new Pew report shows that search remains a primary activity of most Internet users. The challenge for digital publishers is keeping their SEO efforts up to date with evolving search algorithms and the increasing influence of mobile and social media.
How are news organizations harnessing Twitter, Facebook and other social platforms? Social media editors from the New York Times, Reuters and CNN weigh in on what they’ve learned and where they go from here.
Pinterest is a 'virtual pinboard' that lets brands and individual users share articles and photos around a particular topic. It's a natural extension for lifestyle and other enthusiast brands looking for new ways to connect with their audiences.