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Our most popular stories of 2012

Our top 10 posts of 2012 crystallize the year’s major trends for media companies. The big-picture themes were about transition and transformation. The micro-trends involved how publishers are leveraging tools (HTML5), techniques (curation) and social platforms (Pinterest) to attract and retain audiences. Full Story

by eMedia Vitals Staff

December 18, 2012

• Facebook
• Web design
• Business models

article

Pinterest's influence on web, mobile design grows

Digital brands, particularly commerce sites, continue to adopt Pinterest-like designs to showcase image-heavy content. The Pinterest model could serve as a template for magazine publishers branching out into e-commerce and social commerce. Full Story

by Rob O'Regan

October 17, 2012

• Social Media
• Web design
• Mobile web

article

New tools attempt to quantify Pinterest ROI

Pinfluencer is the latest startup to launch an analytics service for tracking Pinterest activity and engagement, with an emphasis on e-commerce drivers. “Pinning is an ROI action,” CEO Sharad Verma says. Full Story

by Rob O'Regan

August 8, 2012

• Web Analytics
• Pinterest
• Metrics

article

Search remains strong; are your SEO practices keeping up?

A new Pew report shows that search remains a primary activity of most Internet users. The challenge for digital publishers is keeping their SEO efforts up to date with evolving search algorithms and the increasing influence of mobile and social media. Full Story

by Rob O'Regan

March 15, 2012

• Pinterest

article

Social media lessons from the front lines

How are news organizations harnessing Twitter, Facebook and other social platforms? Social media editors from the New York Times, Reuters and CNN weigh in on what they’ve learned and where they go from here. Full Story

by Rob O'Regan

February 16, 2012

• Facebook
• Social Media
• Pinterest

article

Should you publish on Pinterest?

Pinterest is a 'virtual pinboard' that lets brands and individual users share articles and photos around a particular topic. It's a natural extension for lifestyle and other enthusiast brands looking for new ways to connect with their audiences. Full Story

by Rob O'Regan

January 19, 2012

• Pinterest
• Emerging
• Content Strategy

Blog

Better Homes and Gardens: 4 tips for social media success

BHG's early social media efforts have been defined by good content, high consumer engagement and plenty of internal collaboration. A new social media editor will raise the bar further. Full Story

by Rob O'Regan

October 26, 2011

• Facebook
• Pinterest
• Community