Publishers are collecting plenty of data, but many are not using it strategically to grow their business. A new tool from Perfect Market taps into Facebook’s Open Graph to help publishers reach new audiences with relevant content.
A variety of tools and services have emerged to help improve the way we manage and measure our social media programs. Here are three emerging tools that publishers might consider adding to the mix.
A Facebook Page requires a commitment to consistent content updates, engagement, and audience development—all of which take time and resources. One solution is to license a suite of enterprise software applications that streamline social marketing efforts on Facebook, Twitter, and other social media platforms. Here are 8 options. Full Story
Media companies are beginning to ditch their IT mindset and harness the creativity of their teams. The days where new product ideas were routed to an antiquated ticketing system or an email that seems to go into a black hole are in the past. Here's a look at the processes and tools being used to foster innovation. Full Story
When Google finally opened up Google+ to businesses and brands, publishers gained yet another channel to promote their content and drive digital traffic. Early returns indicate that Google+ could also deliver some highly engaged users. Full Story
Outbrain's latest research on content discovery and engagement provides additional insight into why readers are engaging (or not engaging) with the content they consume. Among the key findings: the majority of referrals to content pages comes from content sites, and Twitter refers more traffic than Facebook. Full Story
New analytics technology applies financial theory to determine the current and future value of online content assets. It’s part of a trend toward metrics that more closely link content to revenue. Full Story
By now, you've probably plugged your Twitter handle into Klout.com and received your score, a number from 1 to 100 that represents your social influence online. So how can publishers use Klout's social media metrics to boost their brand? Full Story