Tools

Blog

Using data to drive Facebook referrals

Publishers are collecting plenty of data, but many are not using it strategically to grow their business. A new tool from Perfect Market taps into Facebook’s Open Graph to help publishers reach new audiences with relevant content. Full Story

by Rob O'Regan

May 23, 2013

• Social Media
• Engagement
• Tools

article

3 tools to boost your social media efforts

A variety of tools and services have emerged to help improve the way we manage and measure our social media programs. Here are three emerging tools that publishers might consider adding to the mix. Full Story

by Rob O'Regan

October 18, 2012

• Social Media
• Twitter
• Tools

conference

D: Dive Into Media

Dates: February 11, 2013 to February 12, 2013

D: Dive Into Media drills down into the evolutionary changes that are underway in media and what those changes mean for the industry’s future.

Feb 11

9:00 am

Laguna Niguel, California

Blog

8 social marketing software packages

A Facebook Page requires a commitment to consistent content updates, engagement, and audience development—all of which take time and resources. One solution is to license a suite of enterprise software applications that streamline social marketing efforts on Facebook, Twitter, and other social media platforms. Here are 8 options. Full Story

by Naomi Shibles

September 14, 2012

• Social Media
• Engagement
• Tools

article

How to prioritize and manage new product development

Media companies are beginning to ditch their IT mindset and harness the creativity of their teams. The days where new product ideas were routed to an antiquated ticketing system or an email that seems to go into a black hole are in the past. Here's a look at the processes and tools being used to foster innovation. Full Story

by Prescott Shibles

May 17, 2012

• Tools
• Products

Blog

Google+ Pages: More engaging than Facebook?

When Google finally opened up Google+ to businesses and brands, publishers gained yet another channel to promote their content and drive digital traffic. Early returns indicate that Google+ could also deliver some highly engaged users. Full Story

by Rob O'Regan

November 9, 2011

• Social Media
• Engagement
• Tools

Blog

UPDATED: Research on content referrals shows less social engagement, more social curation

Outbrain's latest research on content discovery and engagement provides additional insight into why readers are engaging (or not engaging) with the content they consume. Among the key findings: the majority of referrals to content pages comes from content sites, and Twitter refers more traffic than Facebook. Full Story

by Amanda Lucci

August 10, 2011

• Facebook
• Twitter
• Tools

Blog

How to track content engagement with Google Analytics

More tools are emerging to help you understand how users are engaging with your content. Here's how to get a reading of engagement simply by using the free tools in Google Analytics. Full Story

by Ellie Behling

July 11, 2011

• Web Analytics
• Content Strategy
• Tools

Blog

How valuable is your content? JumpTime knows

New analytics technology applies financial theory to determine the current and future value of online content assets. It’s part of a trend toward metrics that more closely link content to revenue. Full Story

by Rob O'Regan

July 1, 2011

• Web Analytics
• Content Strategy
• Metrics

Blog

Got Klout? 5 ways publishers can use the social influence platform

By now, you've probably plugged your Twitter handle into Klout.com and received your score, a number from 1 to 100 that represents your social influence online. So how can publishers use Klout's social media metrics to boost their brand? Full Story

by Amanda Lucci

July 1, 2011

• Social Media
• Content Strategy
• Tools