Tools

Blog

Kapost integrates, automates editorial workflow

A new digital platform helps online editorial teams manage pre- and post-production activities within their existing CMS. Early customers include Fortune, Discovery Channel and Consumer Reports. Full Story

by Rob O'Regan

June 29, 2011

• Platforms
• Content Management
• Tools

Blog

Taxonomy: What media professionals need to know

Taxonomy is more than just a list of site categories or topic tags. Properly built, a taxonomy will attract more site traffic, deliver better response for advertisers and encourage readers to explore more of your content. To get all these benefits, first understand what a taxonomy is and how to build a good one. Full Story

by Mitch Speers

June 29, 2011

• Content Management
• SEO/SEM
• Targeting

Blog

Reinventing the article with Storify

Storify has been one the more exciting new journalism tools of the year. Co-founders Xavier Damman and Burt Herman explain how media companies are using — or could be using — the platform to tell stories in new ways. Full Story

by Ellie Behling

June 20, 2011

• Social Media
• Emerging
• Content Strategy

Blog

Hearst likes Facebook

Hearst's investment in building a social platform with Buddy Media is another sign that Facebook has become a valuable channel for consumer magazines. Full Story

by Ellie Behling

June 14, 2011

• Apps
• Advertising
• Tools

Blog

AddThis tracks real-time content sharing

Clearspring adds new functionality to its content platform for tracking a simple yet under-reported method of sharing: copying and pasting a link from the browser. The company says publishers see 5 to 10 times more "share" traffic when accounting for this form of sharing. Full Story

by Ellie Behling

June 9, 2011

• Engagement
• Content Strategy
• Tools

Blog

What Twitter's changes mean for media companies

Twitter has been busy adding new features, including a new Follow button, improved search, and photo sharing, and has also made a couple of strategic acquisitions. What's the impact on content providers? Full Story

by Ellie Behling

June 3, 2011

• Platforms
• Twitter
• Tools

Blog

Is Facebook friend or foe to publishers?

One of the most popular debates for media companies these days: Is Facebook your friend or foe? Buddy Media's Michael Lazerow and Cheezburger's Todd Sawicki face off on the topic. Full Story

by Ellie Behling

May 9, 2011

• Social Media
• Tools
• Community

Blog

How media organizations can use XYDO, the latest social news site

XYDO is the latest social news aggregation service, aiming to prioritize news based on a user's social networks. Here's how media organizations can use it to monitor and market content. Full Story

by Ellie Behling

May 4, 2011

• Social Media
• Emerging
• Content Strategy

article

Taking a modular approach to app design

Disney FamilyFun's group publisher discusses how the magazine is attempting to monetize modules on the iPad. FamilyFun is one of the first to use the cross-platform tablet solution from Texterity and The Wonderfactory. Full Story

by Ellie Behling

April 22, 2011

• Apps
• Tools
• Mobile

article

Tablet publishing software: 5 key attributes

As more software vendors release tablet publishing tools, publishers will have more cost-effective options for creating engaging apps for iPad, Android, PlayBook and other tablet platforms. Full Story

by Rob O'Regan

April 19, 2011

• Tools
• Mobile
• Design