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Defining Twitter's role in the digital publishing cycle

Monday’s tragedy at the Boston Marathon leads to more introspection about Twitter as a news platform. But smart journalists view Twitter and other social media as a way to augment and amplify their coverage of breaking news, not replace it. Full Story

by Rob O'Regan

April 16, 2013

• Social Media
• Twitter
• Content Strategy

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3 tools to boost your social media efforts

A variety of tools and services have emerged to help improve the way we manage and measure our social media programs. Here are three emerging tools that publishers might consider adding to the mix. Full Story

by Rob O'Regan

October 18, 2012

• Social Media
• Twitter
• Tools

Blog

8 social marketing software packages

A Facebook Page requires a commitment to consistent content updates, engagement, and audience development—all of which take time and resources. One solution is to license a suite of enterprise software applications that streamline social marketing efforts on Facebook, Twitter, and other social media platforms. Here are 8 options. Full Story

by Naomi Shibles

September 14, 2012

• Facebook
• Social Media
• Twitter

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Social media lessons from the front lines

How are news organizations harnessing Twitter, Facebook and other social platforms? Social media editors from the New York Times, Reuters and CNN weigh in on what they’ve learned and where they go from here. Full Story

by Rob O'Regan

February 16, 2012

• Facebook
• Social Media
• Twitter

article

Social sharing options grow, and grow, and grow

With all the activity around Facebook, Twitter, Google+, LinkedIn, Tumblr and a host of other social media sites, it became increasingly difficult in 2011 for publishers to keep up – or know where to fit in. One thing’s for sure: Publishers can’t just post links anymore; they need to engage with their audience. Full Story

by Rob O'Regan

December 22, 2011

• Facebook
• Social Media
• Twitter

Blog

Twitter analytics: how to track your Twitter referrers

Changes to Twitter are likely to improve the site's referral ranking in your analytics dashboard. Here's how you can use the changes to optimize your site for social media. Full Story

by Ellie Behling

August 23, 2011

• Social Media
• Twitter

Blog

UPDATED: Research on content referrals shows less social engagement, more social curation

Outbrain's latest research on content discovery and engagement provides additional insight into why readers are engaging (or not engaging) with the content they consume. Among the key findings: the majority of referrals to content pages comes from content sites, and Twitter refers more traffic than Facebook. Full Story

by Amanda Lucci

August 10, 2011

• Social Media
• Twitter
• Tools

Blog

#F---YouWashington reaches a post every 12 seconds

Is it possible that a media pundit can have as much impact as a Presidential address? Jeff Jarvis (@jeffjarvis) unleashed a diatribe on Twitter over the weekend culminating in a call to action asking others to do the same. In an instant, #fuckyouwashington was born, and according to SocialMention, the hashtag now clocks in at a post every 12 seconds. Full Story

by Prescott Shibles

July 26, 2011

• Twitter

Blog

LinkedIn, Facebook and Twitter offer new tools for journalists

The top social media platforms have all recently rolled out initiatives to help and encourage journalists to use their services. But just how helpful are these new tools for journalists and media companies? Full Story

by Ellie Behling

July 6, 2011

• Facebook
• LinkedIn
• Social Media

Blog

What Twitter's changes mean for media companies

Twitter has been busy adding new features, including a new Follow button, improved search, and photo sharing, and has also made a couple of strategic acquisitions. What's the impact on content providers? Full Story

by Ellie Behling

June 3, 2011

• Platforms
• Social Media
• Twitter