SXSW

Blog

BostonGlobe.com: Using responsive design to tell interactive stories

Last fall, The Boston Globe was one of the first major news sites to launch a website based on responsive design. Miranda Mulligan, the Globe's digital design director, talks about the advantages and limitations of responsive design and how her team is building HTML5-based interactive stories. Full Story

by Claus Enevoldsen

March 20, 2012

• SXSW
• Mobile
• Web

article

Video: Commerce is media's next digital frontier

Lucky Magazine EIC Brandon Holley, after a panel discussion at SXSW Interactive, talks about how e-commerce can enhance the digital experience for Lucky's audience. "We won't tell you what to buy unless we love it," she says. Full Story

by Efren Salinas

March 16, 2012

• E-Commerce
• SXSW
• Business models

Blog

Keys to mobile: relevant info and value exchange

Hipcricket’s Jeff Hasen talks about the need for brands to develop more meaningful relationships with customers. What’s working: relevant contextual information and a good value exchange. Full Story

by Efren Salinas

March 21, 2012

• Marketing services
• SXSW
• Mobile

Blog

Video: David Carr on creators vs. curators

At SXSW Interactive, NY Times media critic David Carr discusses the differences between creators and curators and then gave a few tips on how to stay relevant in the ever-changing world of journalism. Full Story

by Efren Salinas

March 15, 2012

• Curation
• Content Strategy
• SXSW

Blog

Highlight app: Ubiquity trumps privacy

A new app called Highlight received plenty of buzz at SXSW. Company founder Paul Davison talks about why the time is right for a smartphone app that not only knows where you are, but tells you all about the people around you. Full Story

by Claus Enevoldsen

March 14, 2012

• Social Media
• Geolocation
• SXSW

article

'Instagram is killing storytelling'

Conveying understanding and meaning about a complex topic is often done more effectively through visuals instead of just text. But in the world of instant gratification, that meaning can often be lost. Panelists at SXSW discuss. Full Story

by Efren Salinas

March 13, 2012

• Social Media
• Engagement
• SXSW

Blog

Video: Bridging the hack/hacker divide

The gap between journalists (hacks) and technologies (hackers) can be wide at many media companies. Ben Balter talks about how to get on the same page with the geeks and create a collaborative relationship that benefits both sides. Full Story

by Claus Enevoldsen

March 12, 2012

• Org structures
• Content Strategy
• SXSW

article

Wired mag: Mixing metrics and gut feel

Today’s magazine editors have more access than ever to real-time data and analytics. At SXSW, Wired’s director of analytics and managing editor talked about which metrics they pay closest attention to – and why intuition still plays an important role in the editorial process. Full Story

by Nicole Martinez

March 12, 2012

• Web Analytics
• Metrics
• SXSW

article

Video: Rethinking touchscreen design

Josh Clark, founder of Global Moxie, spoke at SXSW Interactive about the process of creating "tap-worthy" mobile apps and websites. As touch applications and devices become more common, the need for intuitive app design is becoming increasingly important. Full Story

by

March 11, 2012

• Apps
• SXSW
• Design

article

Video: What do users want from tablet editions?

At SXSW Interactive, Meredith's Liz Schimel and Hearst's Chris Wilkes talk about the challenges involved with transitioning their well-known brands to tablet devices and the opportunities for attracting and engaging existing readers as well as new audiences. Full Story

by Efren Salinas

March 11, 2012

• Tablet Publishing
• Apps
• Design