Tactics

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Can digital marketing connect on a personal level?

B2B and consumer publishers alike have an opportunity to deliver both rational and emotional messaging and brand experiences. Connecting the dots across channels is the key to a more personalized experience. Full Story

by Shannon Ryan

October 4, 2012

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Are you reaching the 'buy later' crowd?

Shoppers who don’t buy now but will buy later are vastly underserved in the digital space. Online marketers have an opportunity to engage with (and convert) this audience through retargeting and other techniques. Full Story

by Michael Maggio

September 25, 2012

Blog

4 new tools to help monetize your content

There’s a lot of talk about "stacking dimes" - the concept of driving digital revenue through a wide variety of products and services. Let’s take a look at some of these dimes, in the form of tools media companies can deploy online to capture incremental revenues. Full Story

by Rob O'Regan

July 19, 2012

conference

TED2013: The Young. The Wise. The Undiscovered.

Dates: February 25, 2013 to March 1, 2013

TED is currently staging a global talent search to bring together the most remarkable lineup of young, wise, and undiscovered talent at TED2013.

Feb 25

9:00 am

Long Beach, California

conference

South by Southwest

Dates: March 8, 2013 to March 17, 2013

The South by Southwest® (SXSW®) Conferences & Festivals offer the unique convergence of original music, independent films, and emerging technologies. Fostering creative and professional growth alike, SXSW® is the premier destination for discovery.

Mar 08

9:00 am

Austin, Texas

article

10 common video mistakes

The vast amount of online video produced just doesn’t cut it. That's a shame, because online video has the power to help people understand something, or to make them care. Here are 10 classic mistakes – and tips on how to avoid them. Full Story

by Adam Westbrook

April 25, 2012

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Video: 5 keys to good digital video

Creating an effective video isn't always simple, but the content within it should be. Here are five important lessons to keep in mind when creating video content for your website. Full Story

by eMedia Vitals Staff

April 25, 2012

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Why you should optimize search for breaking news

Publishers tend to focus their SEO efforts on evergreen content. But a new report from Optify looks at the way Google and Bing treat breaking news and the ways in which publishers and marketers can improve their positioning on SERPs for fast-moving events. Full Story

by Rob O'Regan

March 13, 2012

Blog

Paid subscriptions vs. free content: striking the right balance

Paywalls are a touchy topic for any media brand that sells advertising, but many publishers are reconsidering paid content ideas because of the challenging advertising environment. Kevin McKean, VP and Editorial Director of Consumers Union (Consumer Reports), shares his experiences and insights with paywalls and paid content strategies. Full Story

by Prescott Shibles

November 2, 2011

Blog

SourceMedia: digital therapy after the financial storm

Doug Manoni, CEO of SourceMedia, discusses how the B2B company is reinventing its digital business to diversify revenue through venues such as marketing services. Full Story

by Ellie Behling

August 12, 2011