Web

Blog

New ad unit: The sponsored share

The Atlantic thanks visitors for sharing stories with a pop-up ad. It's the latest twist to monetizing digital content and social activities. Full Story

by Rob O'Regan

February 26, 2013

• Social Media
• Advertising
• Web

Blog

As digital traffic booms, Forbes evolves its ad revenue model

The reinvention of Forbes Media extends well beyond its content model. The business side of the house is in transition as well as the business publisher seeks to diversify its ad products and keep pace with the growth of the digital audience. Full Story

by Rob O'Regan

February 21, 2013

• Advertising
• Web
• Business models

Blog

3 twists on the native ad model

Native advertising can take many forms, and publishers continue to experiment with ways to integrate brands into their digital properties (and sometimes print as well). Here are three native ad campaigns that feature a little bit of everything – good, bad and ugly. Full Story

by Rob O'Regan

February 14, 2013

• Advertising
• Marketing services
• Web

Blog

Paywalls should be a catalyst, not a cure

Meters and other online subscription models won't fix a lousy website experience – they'll only make it worse. That's why publishers considering a paywall need to think about more than just pricing. Full Story

by Rob O'Regan

February 7, 2013

• Paid Content
• Web design
• Web

Blog

Dwell Media eyes a future of 'contextual commerce'

The concept of integrating content and commerce appeals to Dwell Media President Michela O'Connor Abrams, who aspires to turn the magazine brand into a "design department store." The latest experiment with e-commerce is part of Dwell's evolving multiplatform approach to engaging its audience of design enthusiasts. Full Story

by Rob O'Regan

February 5, 2013

• E-Commerce
• Content Strategy
• Business models

Blog

Creating and monetizing online video: tips for small publishers

With the explosive growth of digital video, more publishers are getting into the game. Turning online video into a successful venture involves four critical elements: creative, production, monetization and marketing. Full Story

by Jay Miletsky

January 23, 2013

• Video
• Content Strategy
• Web

Blog

Lessons from The Atlantic's sponsored content controversy

The Atlantic made an admittedly misguided decision to run a sponsored post from the Church of Scientology. Three key missteps should serve as lessons for publishers looking to grow sponsored content or other native advertising programs. Full Story

by Rob O'Regan

January 15, 2013

• Advertising
• Content Strategy
• Web

Blog

The digital tinkering continues - and that's a good thing

Early indications of a tipping point as digital revenues catch up to print at leading brands. As publishers experiment with new products and services, can they continue to turn digital dimes into real dollars? Full Story

by Rob O'Regan

January 9, 2013

• Advertising
• Web
• Business models

article

Say goodbye to your keyword data

Google's year-old encrypted-search feature has had a chilling effect on publishers’ ability to track organic search referral terms, according to new research from Optify. 'Not provided' referrals now account for almost 40% of traffic data to B2B sites. Full Story

by Rob O'Regan

November 13, 2012

• Content Management
• SEO/SEM
• Web

article

Publishers make digital strides, but cross-platform monetization lags

Magazine brands are finding pockets of success with digital programs, but most have yet to tie all the pieces together effectively for their advertisers. L2's latest research highlights the need for consumer brands to begin monetizing - and integrating - all of their digital channels. Full Story

by Rob O'Regan

August 2, 2012

• Tablet Publishing
• Social Media
• Advertising