Email

Blog

Study: Search, email remain strong in driving B2B traffic, leads

Two old school digital platforms – organic search and email – remain key drivers of traffic and leads, respectively, to B2B sites, according to a new study by Optify. Analysis of nearly 600 B2B sites in 2012 shows that social still lags in driving both traffic and lead generation. Full Story

by Rob O'Regan

January 23, 2013

• Infographics
• SEO/SEM
• Email

article

How data-driven content marketing changes the game

Marketing automation software and other tools allow publishers to unlock the power of all the data they’re collecting. Harvested, aggregated and assimilated lead data can provide insights about the most effective content for driving conversions. Full Story

by Mary Wallace

September 7, 2012

• Marketing services
• Behavioral targeting
• Lead Generation

Blog

Digital and conference revenues key to B2B's future

Over the past four years, many B2B magazines have tried to go "Web-only" with only a few making the transition successfully. ABM's Managing Profits research offers a blueprint for a more successful reinvention of a B2B brand. Full Story

by Prescott Shibles

June 21, 2012

• Web Analytics
• Events
• Email

conference

Global E-commerce Summit 2013

Dates: June 3, 2013 to June 5, 2013

The Global E-commerce Summit is the annual summit for online retailers, entrepreneurs and e-commerce experts from all over the world and will also include plenary sessions, strategic and tactical break-out sessions and the 2nd edition of the European E-commerce Awards.

Jun 03

9:00 am

Barcelona, Spain

Blog

9 tips for mobile e-mail design

Whether you're sending an email newsletter or promoting a product or event, your email design needs to be optimized for mobile devices. Here are a few tips for developing email templates that play well on smartphones. Full Story

by Chris Sturk

June 14, 2012

• Deliverability
• Email
• Mobile

Blog

Don't let anonymous audiences pull you down

The anonymous audience is a revenue anchor that pulls down business performance for media publishers. A behavioral analysis of fly-by visitors highlights just how much of a drag they are on the revenue model. Full Story

by Matthew Shanahan

February 3, 2012

• Web Analytics
• Email
• Metrics

Blog

Social newsletters: Fertile ground for publishers?

Xydo launches Xydo Brief, an extension of its social news service that delivers personalized content via email. It’s the latest example of innovation in the social news space – an area ripe with opportunity for media companies. Full Story

by Rob O'Regan

August 24, 2011

• Social Media
• Emerging
• Email

article

Tips for cleaning and segmenting your email list

Have you cleaned up your email list lately? Whether your newsletters are used to drive traffic or sell products, your emails are only as valuable as the list you're sending them to. Full Story

by Ellie Behling

August 19, 2011

• List management
• Email

Blog

Email marketing: Don't ignore mobile

People increasingly view their email via mobile devices, according to technology provider Return Path. Publishers and other email marketers need to take this into account when developing campaigns. Full Story

by Ellie Behling

May 19, 2011

• Deliverability
• Content Strategy
• Mobile

Blog

E-mail marketing: Design best practices

Most publishers want to send a professional-looking email newsletter or email blast, but will that beautifully-designed HTML email generate the best response? Marketing services company e-goi did some testing that revealed surprising results. Full Story

by Hugo Pascoal

April 5, 2011

• Email
• Design
• Tactics