Two old school digital platforms – organic search and email – remain key drivers of traffic and leads, respectively, to B2B sites, according to a new study by Optify. Analysis of nearly 600 B2B sites in 2012 shows that social still lags in driving both traffic and lead generation. Full Story
Marketing automation software and other tools allow publishers to unlock the power of all the data they’re collecting. Harvested, aggregated and assimilated lead data can provide insights about the most effective content for driving conversions. Full Story
Over the past four years, many B2B magazines have tried to go "Web-only" with only a few making the transition successfully. ABM's Managing Profits research offers a blueprint for a more successful reinvention of a B2B brand. Full Story
The Global E-commerce Summit is the annual summit for online retailers, entrepreneurs and e-commerce experts from all over the world and will also include plenary sessions, strategic and tactical break-out sessions and the 2nd edition of the European E-commerce Awards.
Whether you're sending an email newsletter or promoting a product or event, your email design needs to be optimized for mobile devices. Here are a few tips for developing email templates that play well on smartphones. Full Story
The anonymous audience is a revenue anchor that pulls down business performance for media publishers. A behavioral analysis of fly-by visitors highlights just how much of a drag they are on the revenue model.
Xydo launches Xydo Brief, an extension of its social news service that delivers personalized content via email. It’s the latest example of innovation in the social news space – an area ripe with opportunity for media companies. Full Story
People increasingly view their email via mobile devices, according to technology provider Return Path. Publishers and other email marketers need to take this into account when developing campaigns. Full Story
Most publishers want to send a professional-looking email newsletter or email blast, but will that beautifully-designed HTML email generate the best response? Marketing services company e-goi did some testing that revealed surprising results. Full Story