Blog

4 key elements of a digital media business

E-Book

Reinventing Revenue: How publishers are changing the game

Blog

Publishers need to get their apps in gear

Blog

Defining Twitter's role in the digital publishing cycle

Blog

Can data improve your trustability?

Blog

Native advertising: A fine line between 'innovativ...

Email

Blog

Social-sharing trends: What publishers should know

Recent studies provide more insight into how people share content — through Twitter and Facebook (obviously) but also via an old standby: email. Full Story

by Ellie Behling

October 22, 2010

article

Publishing lags behind other industries in email open rates

Epsilon study shows open rates inch up, but click rates drop slightly.

Full Story

by Ellie Behling

June 22, 2010

Blog

Want to kill your brand? Play fast and loose with email addresses

iPad hack has a lesson for publishers: Protect your most valuable asset.

Full Story

by Rob O'Regan

June 18, 2010

Blog

Video is still a no-no in email marketing, but hope is on the way

Thanks to HTML5 and third-party vendors, the future of embedding video into email is looking brighter.

Full Story

by Sean Blanda

May 20, 2010

Blog

A checklist for choosing your next-generation newsletter deployment service

Look for tools that offer helpful features for better email newsletter management.

Full Story

by Naomi Shibles

January 29, 2010

Blog

Monsters, kittens and haiku

A tale of the Vital Guide subject line.

Full Story

by Milind Shah

January 26, 2010

article

Tailoring your e-newsletters to be a better sell for sponsors

Advertisers are looking to publishers for performance-based metrics from e-mail newsletter campaigns. Are there more effective ways to monetize email? Full Story

by Sean Blanda

January 3, 2010

Blog