Search engine optimization is more than a technique to improve your Google rankings - it's a strategic mindset that must permeate your digital operations, from your editors and designers to your marketing and PR specialists. Are you on top of your SEO game?
Penguin 2.0 and ways to keep native advertising out of organic search results are coming from Google as it continues to refine efforts to weed out spam and other low-quality content Full Story
Two old school digital platforms – organic search and email – remain key drivers of traffic and leads, respectively, to B2B sites, according to a new study by Optify. Analysis of nearly 600 B2B sites in 2012 shows that social still lags in driving both traffic and lead generation. Full Story
Publishers will want to optimize their brand pages for discovery by Facebook's new search feature. But there are other intriguing possibilities around how media brands can use Graph Search to improve engagement and build loyalty with their Facebook communities.
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Google's year-old encrypted-search feature has had a chilling effect on publishers’ ability to track organic search referral terms, according to new research from Optify. 'Not provided' referrals now account for almost 40% of traffic data to B2B sites. Full Story
HubSpot co-founder Dharmesh Shah says content creators should stop worrying about Penguin and Panda and focus on raising the quality bar. Oh, and a Google+ profile won't hurt your rankings, either. Full Story
Reddit is more than a social media traffic generator; it's a community whose feedback can be more valuable than the pageviews it generates. The bans of The Atlantic and Businessweek demonstrate how pageview journalism may be causing some magazines and newspapers to employ "black-hat" social media practices to gain pageviews while losing social media credibility. Full Story
GreenButton's InCus, based on Microsoft Research technology, uses advanced speech recognition to enable text-based queries of video and audio content. The cloud-based service could help publishers make their growing video archives more accessible. Full Story
The Global E-commerce Summit is the annual summit for online retailers, entrepreneurs and e-commerce experts from all over the world and will also include plenary sessions, strategic and tactical break-out sessions and the 2nd edition of the European E-commerce Awards.
Publishers tend to focus their SEO efforts on evergreen content. But a new report from Optify looks at the way Google and Bing treat breaking news and the ways in which publishers and marketers can improve their positioning on SERPs for fast-moving events. Full Story
As the economy remains tight, publishers will continue to seek new ways to drive revenue from existing channels – and new programs that better serve clients. Making better use of data and optimization technologies is the key to both, says Arden’s Wallace Ryland.
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