Google+ is gaining steam as a social platform, and its Hangout video chat feature has some real utility for media companies. Here are a half-dozen ways you can use Hangouts to attract and engage viewers or collaborate internally. Full Story
With the explosive growth of digital video, more publishers are getting into the game. Turning online video into a successful venture involves four critical elements: creative, production, monetization and marketing.
'Creative operations management' platform makes it easier for publishers, brands and agencies to collaborate on digital assets. The goal: improve creative teams' review, revision and approval cycles.
Tout, a San Francisco startup, is offering a new "micro-video" service that lets publishers create real-time feeds for smartphone videos that can be uploaded by reporters - or anyone else, if the publisher chooses. It's the next step in a shift to real-time video engagement on the web, says CEO Michael Downing. Full Story
Online video - and video ads - can be highly engaging, if done right. Consumer demand for compelling video is rising quickly. What's not to love? Here are three reasons why video should be part of any publisher’s content strategy. Full Story
Original video content can be a highly engaging asset for publishers looking to grow their audience – and their digital advertising revenues. Here’s how to increase the odds of people finding and watching your video content. Full Story
Producing quality video for your website does not require a heavy investment in equipment and software. There are plenty of lower-cost tools – beginning with your iPhone – that journalists can use to capture and edit video without busting the editorial budget. Full Story
GreenButton's InCus, based on Microsoft Research technology, uses advanced speech recognition to enable text-based queries of video and audio content. The cloud-based service could help publishers make their growing video archives more accessible. Full Story
Online video sounds like such a honeypot when you look at the trends, but the devil is in the details. Many web video efforts fall short in the most important area, viewership. Here's a look at the tactics two media brands use to affordably increase video traffic. Full Story