Video
How-to articles and advice for publishers looking to profit from the exploding popularity of online video
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The vast amount of online video produced just doesn’t cut it. That's a shame, because online video has the power to help people understand something, or to make them care. Here are 10 classic mistakes – and tips on how to avoid them. Full Story
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Creating an effective video isn't always simple, but the content within it should be. Here are five important lessons to keep in mind when creating video content for your website.
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Meredith plans a big splash with digital video in 2012 across its magazine, mobile and marketing solutions groups. Partnerships will be key, Chief Digital Officer Liz Schimel says. Full Story
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Media companies are exploring new ways to engage with their readers and help advertisers reach their target audience. IDG Enterprise CEO Michael Friedenberg outlines four key areas of opportunity in the year ahead. Full Story
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Tablet app design is moving toward incorporating all forms of media production for a new form of storytelling. "Films are getting shorter and articles are getting longer," says Azim Isham, founder of Arcade Sunshine Media. Full Story
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With an emphasis on social integration and display advertising, AOL Industry looks to fill what GM Jay Kirsch calls a "white space" in the trade publishing market. Full Story
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Syndication has become a staple for publishers seeking to monetize online video. Today Brightcove announced a partnership with the syndication platform 5min to give content creators a new way to distribute content and publishers another source of video content. Full Story
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New technology from startup MeBox Media is designed to help publishers increase engagement with their video assets by integrating relevant content and calls to action. Full Story
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Video continues to present opportunities for media companies, as more advertising dollars shift to online video and mobile video demand heats up. Here are four different strategies publishers are using to monetize online video content. Full Story
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More TV and display advertising dollars are shifting to online video, according to BrightRoll’s third annual Online Video Advertising Report. Full Story
