Publishers managing subscription-based programs need ways to measure and track performance - and identify where the opportunities are for more sales. Scout Analytics' new offerings provide more flexible price points and advanced "propensity metrics." Full Story
Experimentation with tablet editions is just the beginning of a new era of “intelligent content,” in which written and visual content will be continuously designed and redesigned to accommodate data gathered about what and how people like to read. Full Story
Using advanced features in Google Analytics can make website analysis a whole lot easier. Here are four techniques that will save time and help you deliver great insights about website performance. Full Story
Pinfluencer is the latest startup to launch an analytics service for tracking Pinterest activity and engagement, with an emphasis on e-commerce drivers. “Pinning is an ROI action,” CEO Sharad Verma says. Full Story
Big data is a big topic. How can media companies use the ever-increasing amount of digital information at their fingertips to improve their business and gain competitive advantage? Let’s start with the basics.
Over the past four years, many B2B magazines have tried to go "Web-only" with only a few making the transition successfully. ABM's Managing Profits research offers a blueprint for a more successful reinvention of a B2B brand. Full Story
The Global E-commerce Summit is the annual summit for online retailers, entrepreneurs and e-commerce experts from all over the world and will also include plenary sessions, strategic and tactical break-out sessions and the 2nd edition of the European E-commerce Awards.
Google Analytics offers a deep bench of reporting tools that can help publishers get more out of all the website data they're collecting. In this video from Webstock 2012, Google's Nick Mihailovski offers eight tips for more effectively leveraging the company's analytics tools. Full Story
Today’s magazine editors have more access than ever to real-time data and analytics. At SXSW, Wired’s director of analytics and managing editor talked about which metrics they pay closest attention to – and why intuition still plays an important role in the editorial process. Full Story