Platforms

Blog

Using data to grow out of that awkward print-to-digital phase

Audience data is becoming an increasingly valuable asset. But many publishers have yet to master techniques for leveraging audience data. Data management platforms can help. Full Story

by Rob O'Regan

May 29, 2013

• Platforms
• Advertising
• Targeting

article

CMS overhaul: Rebuilding a 'rickety house'

IDG's Consumer & SMB group needed to update its bloated, inflexible publishing systems to consolidate platforms and improve efficiencies across three brands. It opted for a home-grown system leveraging HMTL5 and responsive design. Is this the model of a digital-first future? Full Story

by Rob O'Regan

June 27, 2012

• Platforms
• Content Management
• Web CMS

article

Godengo acquires Texterity

Combining Godengo’s Web-based CMS with Texterity’s mobile publishing platform could streamline cross-platform workflows for digital publishers. Full Story

by Rob O'Regan

March 29, 2012

• Platforms
• Apps
• M&A

conference

WAN-IFRA Digital Media Europe 2013

Dates: April 15, 2013 to April 17, 2013

A year of disruption? Last chance saloon for paid content? Mobile ads finally taking off? First sighting of a European Kindle Fire?

Apr 15

9:00 am

London, England

article

Keyword: Optimization

As the economy remains tight, publishers will continue to seek new ways to drive revenue from existing channels – and new programs that better serve clients. Making better use of data and optimization technologies is the key to both, says Arden’s Wallace Ryland. Full Story

by Wallace Ryland

January 4, 2012

• Platforms
• Events
• Web

article

The year of the Great Migration

The digital push that began in 2010 with the launch of the iPad and gained momentum in 2011 with the growing popularity of tablet editions is poised to become a truly dominant force in our industry. Bonnier’s Gregg Hano couldn’t be more excited about it. Full Story

by Gregg Hano

January 2, 2012

• Tablet Publishing
• Subscription Management
• Content Strategy

Blog

Building the 'perfect' CMS

Cygnus rebuilds its suite of websites around a common content management system that integrates print, web and mobile workflows. In-house development keeps implementation costs low – and the returns are starting to show. Full Story

by Rob O'Regan

October 25, 2011

• Workflow
• Mobile
• Web

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Tippr expands daily deal reach for publishers

Options for publishers are growing in the frenzied daily deals space. White-label platform vendor Tippr has launched an affiliate network designed to extend the reach and revenue opportunities of publishers' daily deal offerings. Full Story

by Rob O'Regan

September 22, 2011

• Platforms
• Daily Deals
• Advertising

Blog

Google's Shirani: 'We're making publisher experimentation easier'

As news sites begin deploying Google One Pass, the paid content platform's head of business product management says metered subscriptions are gaining traction. Most early partners are newspapers, but Shirani says magazine publishers are showing 'a lot of interest' in One Pass for mobile apps. Full Story

by Rob O'Regan

September 19, 2011

• Paywalls
• Platforms
• Paid Content

Blog

Kapost integrates, automates editorial workflow

A new digital platform helps online editorial teams manage pre- and post-production activities within their existing CMS. Early customers include Fortune, Discovery Channel and Consumer Reports. Full Story

by Rob O'Regan

June 29, 2011

• Platforms
• Content Management
• Workflow