Magazine publishers that still treat technology as an afterthought – something that’s 'easy to buy' – are missing an opportunity for ground-up innovation that provides a foundation for growth. Technology should never drive strategy, but it should serve as a catalyst for new ways to serve readers and advertisers. Full Story
Customer loyalty is a scarce resource for many brands. Building it requires a valuable product or service and a great customer experience – and a whole lot of data to inform both. Here are three digital tactics brands can use to build loyalty with customers and prospects, while collecting valuable data that can be used to further fine-tune products and services. Full Story
By giving the keys to its content management system to users, LinkedIn sends more shock waves across the publishing landscape. LinkedIn has, in effect, established the world’s largest blog network for professionals as it seeks to become 'the definitive, professional publishing platform.' The strategy is not without risks. Full Story
As publishers invest more heavily in technology to build their digital businesses, some are discovering a new revenue stream: selling their home-grown technology to other publishers. Forbes is the latest to hang a shingle as tech vendor, announcing on Monday that legal publisher ALM will license Forbes’ content management platform, dubbed Falcon. Full Story
IDG's Consumer & SMB group needed to update its bloated, inflexible publishing systems to consolidate platforms and improve efficiencies across three brands. It opted for a home-grown system leveraging HMTL5 and responsive design. Is this the model of a digital-first future? Full Story
As the economy remains tight, publishers will continue to seek new ways to drive revenue from existing channels – and new programs that better serve clients. Making better use of data and optimization technologies is the key to both, says Arden’s Wallace Ryland.
The digital push that began in 2010 with the launch of the iPad and gained momentum in 2011 with the growing popularity of tablet editions is poised to become a truly dominant force in our industry. Bonnier’s Gregg Hano couldn’t be more excited about it. Full Story