3 tactics to drive loyalty - and collect better customer data

Customer loyalty is a scarce resource for many brands. Building it requires a valuable product or service and a great customer experience – and a whole lot of data to inform both. Here are three digital tactics brands can use to build loyalty with customers and prospects, while collecting valuable data that can be used to further fine-tune products and services. Full Story

WAN-IFRA Digital Media Europe 2013

Dates: to

A year of disruption? Last chance saloon for paid content? Mobile ads finally taking off? First sighting of a European Kindle Fire?
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