2012: A look ahead
Publishers have seen their fair share of disruptive change over the past few years. Don’t expect 2012 to be any different. We asked a variety of publishing executives and industry experts to share their insights on the most promising opportunities in the year ahead. Here’s what 14 of them had to say.
Gregg Hano, Bonnier Corp.: The year of the Great Migration
Liz Schimel, Meredith National Media Group: A bigger and bolder video footprint
Scott Havens, Atlantic Media: 5 ways to embrace ‘connected devices’
Grant Whitmore, Hearst Magazines: 2012 checklist: Diverse revenue, deeper partnerships, better data
Jeff Bruss, COLE Publishing: The mobile web: Digital apocalypse for publishers?
Wallace Ryland, Arden Operating Co.: Keyword: Optimization
Chris Kevorkian, MPA – The Association of Magazine Media: Reap rewards by keeping tabs on tablets
Michael Friedenberg, IDG Enterprise: B2B opportunity: Increase engagement with buyers and sellers
Claus Enevoldsen, Next Issue Media: Four digital strategies to pursue in 2012
Matt Shanahan, Scout Analytics: How to turn anonymous visitors into revenue generators
Dan Blank, WeGrowMedia: Test and measure your way to profitable digital products
Andrew Davis, Tippingpoint Labs: Selling the quality of your brand
Anne Holland, Paywall Times: Untapped opportunity: Spanish-language content
Michael Nicholas, Isobar: Five ways mobile can benefit publishers