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In-app advertising set to surge

Mobile applications will drive serious growth in mobile advertising in the coming years, according to a new study. Juniper Research reported that in-app advertising will hit $2.4 billion by the end of the year. By 2015, that figure will soar to $7.1 billion. In-app advertising can help soften the blow of charging so little for an expensive app. Original Story

source: Cnet

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