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App from The A.P. gets ad campaign

Publishers should be thinking about an app strategy like that of The Associated Press, which is marketing its free mobile app with printed posters in order to gain usership. “Mobile will be the place for breaking news,” according to SVP Jim Kennedy, and The A.P. wants to make sure that their app is the go-to source for headlines. Original Story

source: Media Decoder

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    Anonymous on December 31, 1969

    Yes you are quite right. Marketing strategy of the Associated Press with their mobile app is really impressive.

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