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Big Data is a big deal for publishers

Just when you thought you had a handle on digital publishing, here comes a paradigm shift that will be more disconcerting for newspapers than all preceding technological innovations. The disruptor is called Big Data and it involves the collection, slicing and dicing of fragments of information that can be rapidly assembled to identify subtle macro trends or create actionable profiles that precisely target unique individuals. Original Story

source: Reflections of a Newsosaur

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