Bonnier extends tablet design concept to news content


Swedish publisher Bonnier, which drew oohs and aahs earlier this year with its Mag+ magazine concept for the iPad, has extended its design format to news content with News+.

Announced today, News+ “combines the depth and editorial choices of a daily newspaper with the web’s possibilities for conversation and quick updates,” the company said in a press release. Notable features include:

  • a front page and sections that are dynamically updated throughout the day
  • social sharing functionality
  • cross-platform support for accessing the content on smartphones, tablets or PCs
  • new display and classified ad formats
  • “to read” lists for storing saved articles
  • Video and interactive graphics

From the press release:

Browsing News+ and absorbing the content comes naturally, making readers feel close to the articles and photos. You can follow the most important news as it develops in a special section that is continuously updated, so News+ keeps you on top of the news all day. Subscribers get a daily newspaper with completely vetted content and in-depth analysis, and the possibility to follow the most important events of the day – live.

Here’s the video walkthrough:

Stockholm-based Bonnier has been working with Swedish dailies Dagens Nyheter, Sydsvenskan, Expressen, along with business dailies Dagens Industri (Sweden) and Børsen (Denmark), all of which plan to launch News+ editions in the upcoming months, according to Bonnier.

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