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Britannica's app strategy pays off

How do you condense a 32-volume encyclopedia into an app geared to a three-inch screen? The Encyclopaedia Britannica app packages 140,000 articles with an array of photos, graphics and interactive features. The app, priced at $1.99 a month, has earned a four-star rating in the App Store, and downloads have been "well into the six figures." Original Story

source: MediaPost

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