Building a multimedia-first mindset: Jim Gaines, FLYP magazine

Video

Building a multimedia-first mindset: Jim Gaines, FLYP magazine

Jim Gaines of FLYP media chats about his proof-of-concept multimedia publication. Gaines was a former editor at TIME magazine and is hoping to turn FLYP into the next great digital publisher.

Highlights:

What is FLYP (0:30)
Multimedia is cheaper, and more lively (1:00)
An example of a FLYP story (1:20)
How FLYP may monetize (2:50)
Multimedia needs immersive experience as ads(4:30)
You have the staff for this (5:40)
Your CMS is everything (6:30)

FAIL (the browser should render some flash content, not this).

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