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Business Insider: building a 'real' digital business

Business Insider has become a test case for the future of independent online business journalism. In the past year, the site has boosted its monthly unique visitor count by 32% to 5.4 million in June, estimates comScore. But while revenue this year is expected to be about $12 million, the company has yet to turn much of a profit. Original Story

source: The Wall Street Journal

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