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Casale launches sell-side platform for RTB

Casale Media on Monday launched a new platform to support publishers that want to drive real-time bidding on their sites. Index Platform integrates with Casale's dealID, a new technology standard for advanced selling within private exchanges, and 25 technology partners. The platform, which aims to compete with Google and PubMatic, will support white-label implementation. Original Story

source: MediaPost

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