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Consumer data at center of Time Inc.'s digital shift

Although her plans for Time Inc. are not yet completed, new CEO Laura Lang has homed in on the transition to mobile devices and the customizing of ads for marketers based on the vast amount of consumer data Time Inc. collects on readers. Her theory: if users’ personal information is a treasure trove for Silicon Valley businesses, it should be equally valuable to traditional media. Original Story

source: The New York Times

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