The AARP has a digital business many publishers would envy. Its website received 5.3 million unique visitors in May 2012, up from 4.5 million in May 2011. Over the past four years, aarp.org has experience 30-50 percent growth in revenue. The group is betting it can muscle further into the digital world with a coupon site called Hot Deals that’s geared to 79 million Baby Boomers. Original Story
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