News from the Web

Coupon site underscores AARP's digital shift

The AARP has a digital business many publishers would envy. Its website received 5.3 million unique visitors in May 2012, up from 4.5 million in May 2011. Over the past four years, aarp.org has experience 30-50 percent growth in revenue. The group is betting it can muscle further into the digital world with a coupon site called Hot Deals that’s geared to 79 million Baby Boomers. Original Story

source: Digiday

    Sponsored Resources

    Join the discussion

    By submitting this form, you accept the Mollom privacy policy.

    Don't SPAM our Comments!

    Any commercial link will be deleted and reported to Mollom as SPAM. As such, we highly recommend against including commercial links in comments. Even comments with a reasonable amount of relevancy to the subject will be deleted and reported as SPAM.

    Join the discussion

    Log In or leave an anonymous comment.