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DailyCandy launches mobile app to turn readers into mobile content contributors

Dubbed DailyCandy Scout, the app encourages readers to share local discoveries in real time. Marketing partners are being invited to co-create Scout Challenges, which showcase new products and brand experiences. Fast fashion retailer H&M has signed on as DailyCandy Scout’s launch sponsor, partnering to promote the “Scout That Street Style” challenge within the app experience. Original Story

source: Media Post

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