Debunking the 'Facebook isn't for B2B' myth
We've all heard the line, "LinkedIn is for business; Facebook is for my personal life." B2B media companies who buy into this myth are missing out on opportunities to acquire an engaged audience, impress advertisers, and converse with sources on a more regular basis.
Don't take our word for it, however. Here are some real-world examples of B2B successes on Facebook. If marketers are able to engage their prospects there, it should be fertile ground for readers.