Eight innovative media-driven commerce initiatives
Media companies are setting up storefronts and forging partnerships in order to sell relevant products to their audiences using a combination of technology and social components. New players emerge daily, and the strategies range from specialized daily deals to selling luxury goods on an exclusive basis. Media-driven commerce may be the breakout revenue stream of 2012. The question is, which launches do you want to steal ideas from? Here are a few to get you started:
Start slideshow: F+W leverages social commerce to help conversions at digital stores






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