Executive insights: Outlook for 2011
What's in store for 2011? In the media industry, the key phrases are innovation, experimentation and growth. New business models will emerge from the continuing shift toward digital (and increasingly mobile) distribution of content. Traditional approaches to advertising and content development will continue to evolve as publishers and marketers seek higher levels of engagement with their target audiences.
To get a better sense of what's on the horizon for digital media, we asked a half-dozen media executives to offer their perspectives on the publishing industry for the year ahead. Click on the links below to read (and comment on) their guest posts.
Jason Brown, Vice President Digital Media, UBM Canon: Mobile access moves to the forefront
Craig Ettinger, General Manager, TIME.com: Extending the digital brand to drive engagement
Scott Havens, Vice President of Digital Strategy & Operations, Atlantic Media: Adapting to a multi-platform world of content consumption
Robert Keenan, Vice President of Online Media, Edgell Communications: Expanding the product portfolio to capture new revenue opportunities
Nina Link, President and CEO, MPA – The Association of Magazine Media: Positive change and a positive outlook for magazines
Matthew Yorke, President, IDG Strategic Marketing Services: In 2011, prepare for a shift from social media to social business