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Firms compete to offer behavioral ad icon

TRUSTe is the latest to receive certification by the Digital Advertising Alliance - the body overseeing the behavioral advertising self-regulatory program - to enable an icon users can expect to see more of in display ads in the coming months. Like the other approved firms, TRUSTe will charge a CPM-based fee for implementation of the icon in ads and the back-end technology driving it. Original Story

source: ClickZ

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