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'Freemium' strategy can be a costly trap

A growing number of new businesses are following in the footsteps of successful companies such as Dropbox, LinkedIn, and Skype by giving away their products and services free to build a customer base. Yet for some, the "freemium" strategy is turning out to be a costly trap, leaving them with higher operating costs and thousands of freeloaders. Original Story

source: The Wall Street Journal

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