Godengo acquires Texterity

Godengo has acquired Texterity, a deal that the participants say will create a comprehensive technology solution for digital content publishing.

Godengo's primary product is Rivista, a browser-based content management system for magazine publishers. Texterity sells a publishing platform for digital magazines and mobile applications. The combined company has more than 500 publisher clients, accounting for more than 1,200 magazine titles in the United States, Canada and Australia.

Terms of the private deal were not disclosed.

Integrating mobile workflows and processes into existing content management systems has been a challenge for many publishers, particularly in the B2B space. Combining a Web-based CMS and mobile publishing platform has the potential to ease some of those integration challenges.

"There's a big opportunity for someone - maybe this company - to create a B2B content publishing platform for mobile devices, and tablets in particular," said Colin Crawford, CEO of consultancy Media7. "To date, no one has cracked the code."

Godengo President and CEO Peter Stilson will serve as CEO of the combined company. "The publishing industry has been looking for a true partner that can meet the full scope of needs in cross-platform digital and mobile integration, and now it has one," Stilson said in a press release.

Texterity President Carl Scholz will become president of the combined company. Martin Hensel, who founded Texterity in 1991, is leaving to launch a consulting practice for publishers but will continue to advise the new company.

"This is a great combination of companies," Hensel said in an email. "Texterity is my daughter and I am pleased with her marriage."