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Google, Mindshare team up to promote mobile

WPP’s Mindshare is teaming with Google in a new global venture designed to educate companies about mobile technology and expedite their use of the medium in their marketing plans. The venture, called the "Mobile Garage," will start with teams of Mindshare and Google specialists in New York, London and Singapore who will provide expertise on search optimization, app development, strategic planning and other aspects of the mobile sector. Original Story

source: MediaPost

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