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Gravity pulls in investors, gets $10.6M for content personalization tech

Publishers may struggle to get digital audiences to click on banners because, let's face it, audiences are not on your site to look at advertising. That is the theory behind fast-growing Gravity's content personalization offerings, which hinges on the idea that analyzing personal online data is not an invasion of privacy, but a free custom tailoring of interesting content for users. Original Story

source: VentureBeat

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