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Has QR codes' moment passed?

As near field communication (NFC) is on the rise, are QR codes done? According to QR code vendors, marketers are at fault for poor performance by simply linking QR codes to their websites, rather than to added value content. Publishers leveraging QR codes should focus on linking them to "rewards and contests using social media, and dynamic codes, that take into account users' prior code usage to offer more tailored content." Original Story

source: MediaPost

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