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Hearst backs YouTube's new original channels

Hearst Magazines will launch two channels as part of YouTube's new original channels initiative. While many Hearst magazine brands have had channels on YouTube for as long as five years, a Hearst VP says the new program "represents a new level of partnership, and one we find more exciting." That's because of the opportunity Hearst sees in Google's push into original content. Original Story

source: ClickZ

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