If you're a local site owner -- or an aspiring one -- there are lots of ways Patch could beat you.
But Patch also has weaknesses the local site owner can exploit, as Howard Owens explains in this post. The advice is soundly-reasoned and practical, though a couple of the recommendations gave me pause, including the recommendation that sites place "... as many ad slots on a page as possible. No ads rotate." He's right that local advertisers will strongly prefer that approach, but it's like nails on a chalkboard for usability. Original Story
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