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HuffPo’s ‘Conversations’ to improve comments, make money for AOL

Here's a tactic to watch: the Huffington Post is leveraging its über-robust audience comments to create separate webpages, called Conversations, for audiences to drill deep into and engage with comment threads that show a lot of activity and interest. The upside for HuffPo owner AOL? New real estate to serve up relevant advertising. Original Story

source: paidContent

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