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    Interstitial ads

    Interstitials are full-screen ads that appear as you're loading a web page, usually a homepage, forcing the user to wait 15 or 20 seconds or manually close the ad before entering the publisher's site. Interstitials seem like a web relic, but a number of major media brands still use them, including Forbes and the New York Times. Providing this type of full-on roadblock to content is no way to reward a loyal audience. What's more, interstitials are finding new life on mobile devices as "bumper" screens when an app is launched.

    Here's one of Forbes' interstitials - which is supplemented by an inspiring "Thought of the Day."


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    Prescott Shibles on December 31, 1969
    Is this that bad? I think the key here is to let uses skip the interstitial. It's a great position for advertisers, full of prominence and enough room to tell a story. I wonder what others think on this subject? Is this damaging to your reading experience when you are browsing the Web? Is it a good ad unit for advertisers?
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