Media companies can still lure talented j-school grads into the newsroom for next-to-no pay and grueling hours, but why should developers bother when they can get lucrative gigs in other markets? The fact is, news outlets desperately need good developers to create environments where audiences want to be, and to create ways to beef up databases. Here, Niemen Journalism Lab suggests appealing to developers' civic sides in order to draw them in. Original Story
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