United Business Media CEO David Levin has taken publishers to task for trying to shoehorn their existing publications into the iPad. “The business models are still hokey," Levin told paidContent:UK. "There’s not yet one publication that’s in a great place.” Original Story
Mitch Speerson December 31, 1969
Not a revolutionary message here, but somehow there are still many publishers who are in denial about it. Tablets are not print magazines that happen to have interactivity and video, no matter how hard we wish it were so. The faster we get out of that deep rut of misconception the better.
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