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Media builds a brand, data builds the revenue

paidContent founder Rafat Ali's new venture, Skift, describes itself as a “travel intelligence media company." The goal is to build services on top of publicly available data from the travel industry. ”Media is the way to build the brand; data is the way to build the revenue in the long term,” Ali told Poynter's Jeff Sonderman. Original Story

source: Poynter

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