Microsoft has hitched up with Bazaarvoice to inject consumer reviews and ratings into its display ads. It's the first of several socialish capabilities the company will offer advertisers in the coming months. Over time, Microsoft's new "people powered stories" will let media buyers incorporate user-generated videos, expert blogs, and even discussion forum content into their display ads. Original Story
Any commercial link will be deleted and reported to Mollom as SPAM. As such, we highly recommend against including commercial links in comments. Even comments with a reasonable amount of relevancy to the subject will be deleted and reported as SPAM.