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Millennials use social to engage with magazines

According to a new study from the MPA and GfK MRI, millennials are engaging with magazines through a number of different social media platforms. The survey’s 18-34-year-old respondents made it clear that they want to get something tangible out of their social relationship with a magazine, whether it's promotions, discounts or the chance to win something. Original Story

source: Adweek

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