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NBC's digital Olympics: 75m video streams

NBC has been posting big digital video usage results from the London Olympics. The network has seen nearly a 200% rise in total video streamed to 75 million, with over a 300% rise in live streams to 34 million, compared with the Beijing Games four years ago. NBC previously said it earned some $60 million in advertising sales for its digital platform efforts. Original Story

source: MediaPost

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