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Nickel-and-diming? More magazines to charge for hotlinks in tablet edition ads

How in the world is the magazine industry supposed to be looked at as a savvy digital advertising resource if we continue to do stupid things like this? Why run an ad in a tablet without a link? Why not offer the link for free but charge for the analytics? Agencies and clients could find out valuable time spent and engagement metrics for $1,500. Original Story

source: Ad Age

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